The Business
Bamboo is a marketing and public relations agency that has helped B2B technology companies grow through simpler marketing for more than 20 years. Their overall goal is to ease their customers stress by providing the valued marketing resource required to achieve their business objectives – resulting in happier marketing managers, a more successful company and brand awareness for their clients. It is apparent that Bamboo PR is a company built on empathy, care, and respect between co-workers – creating a strong foundation and allowing them to give their customers the best service possible.
The Challenges and Solution
Marco became the owner of Bamboo in 2022, after originally joining the company in 2009 as a newly graduated junior account executive. Despite being confident in managing a team, he admitted that being an employer and a leader was completely new to him and came with profound responsibility.
“Bamboo hits the ground running, getting eyes on the technologies that its clients pioneer. Just tell our people your business objective, select from simple services – content marketing, digital marketing, social media, PR, events – and away you go. I knew very little about HR at this point and felt I would need support for whatever challenges lay ahead.”
Marco Fiori, Managing Director of Bamboo PR
Taking to Google to find a solution to his HR needs, Marco tells us that he was partly aware of what this solution looked like to him when he began his search; he knew he needed trusted HR specialists to be on hand for advice, however, was pleasantly surprised to find that HR software could also benefit Bamboo.
The Conclusion
After looking at several other options, Marco decided on SafeHR. He mentions that not only was it important to find a company that could deliver on what Bamboo needed, but also a group of people that would match Bamboo’s values and feel right culturally – and after hearing Marco explain that “long-term client value matters to Team Bamboo because when clients win, Bamboo wins.” – We couldn’t agree more on the fit.
And now Marco recommends us to every business owner he meets!
